REALISING THE CREATIVE AND PRODUCTIVE POWER OF THE AFRICA AND ITS DIASPORA
The Fund for Future African Brands (FFAB) is committed to changing the commercial dynamics in the African consumer marketplace, across the African continent.
We are committed to a modern, productive, creative, dynamic and influential African culture made by Africans for Africans and the world.
2-way knowledge transfer is one of the guiding principles within our ethical and inclusive enterprise development code to reverse the human and natural resource traps that are limiting Africa’s growth. FFAB brings together change-makers today for leading African brands of tomorrow.
The FFAB management team understands the challenges and opportunities in investment, partnerships, project selection, support services and delivery of technical assistance.
We help small-scale companies define their differences, grow their market and tell their story. We develop strategies to enable brands to stand out through superior positioning, the ability to deliver value and most importantly, to become a trusted and credible name..
Supporting the development of inclusive business models and resources in co-operation with poor producers, funders and companies using practical operational tools and resources to strengthen and de-risk investments.
Broker and implement the next generation of digital and clean technology to help producers increase productivity, asset ownership and quality of products along value chains.
Providing technical assistance for commercial development in favour of poor producers empowered by best-in-class capacity-building resources
Co-Founder
Co-Founder/Commercial Director Chairman
Co-Founder/ Strategic Marketing Director
Co-Founder/ Project Director
The FFAB team has extensive knowledge of realising the potential in establishing brands from great ideas and talent. FFAB is driven by a highly skilled team of social, cultural and economic development professionals with a commitment to positively disrupting the current economic landscape in developing markets.
We use the power and vast resources of the diaspora to re-connect worldwide networks of leading business and creative professionals to support the acceleration of African businesses. Through our individual and collective approaches to innovation and hands-on skills, the team brings its track record and experience together to realise our passion for change and a shared vision for the African success stories of the future.
FFAB aims to rebalance commercial markets to direct finance and knowledge towards the untapped potential of the infinite range of consumer goods and services made by Africans for the African marketplace. FFAB is committed to building a portfolio of market-leading African brands across food, clothing, renewable energy and affordable housing sectors.
FFAB works with both private and social sectors to accelerate transformation and make positive impacts in communities that are the makers and drivers for economic growth in the domestic market and beyond.
We provide evidence of effective economic transformation models through a focus on business and product development, access to markets and professional marketing and branding services.
The use of new technologies for data management, finished with product development, and productive use of renewable energy and digital technologies are game changers for Africa. FFAB will enable improved production and marketing, offering African producers a chance to leapfrog the environmental and economic limitations of Global North economies.
Many African producers and entrepreneurs have not often considered the importance of branding or positioning in the commercial marketplace. We focus on enabling the creative work needed at ground zero – from brand concept to product development and production, through to the consumer markets. We support businesses with the implementation of Technology-enabled Business Operations Systems Support (BOSS) as a critical stage of capacity building through networks of international talent and local professional services providers.
The FFAB mission is to identify and support early-stage African enterprises in the renewable energy, affordable housing, food and clothing sectors. Our clients are producers and entrepreneurs based on the African continent making the products that the African market needs for growth. FFAB utilises the vast networks of enterprise development funds to transition early-stage SME projects into the African brands of tomorrow. FFAB brand development services support high-growth enterprises to more effectively access consumers and commercialise their offerings. Ultimately, the aim is to scale our client’s operations and build brands that will create customer loyalty, increase quality jobs as well as amplify opportunities for all.
We build virtual teams to bring together the growing African talents in technology, marketing and business services to refine their product and proposition. We create target-driven models and roadmaps that begin with the process of identifying which of our branding and creative partners we may assemble to support our clients and end with market-leading brands.
Our FFAB team mobilises the most relevant branding and creative partners from our roster of dedicated branding experts available to help our clients to introduce their products to domestic as well as international markets. This matchmaking is an essential part of the FFAB process. Here we explore in greater depth how African brands may best resonate with the target audience. At the heart of this is storytelling that integrates content formats and channels.
Establish ‘win-win’ sustainable investment to stimulate growth and return on investment. FFAB will effectively plan for a new set of relationships between investors, entrepreneurs, their product and creative partners. Brand and talent development pathways are empowered by media-planning and communications strategies, implementation roadmaps and measurable milestones to successfully meet objectives. Critical to this is the alignment on the financial and social impact metrics to be tracked, and how these inform real-time actions that realise progress.
FFAB aims to rebalance commercial markets to direct finance towards the untapped potential of the infinite range of consumer goods and services made by Africans for the African marketplace. FFAB is committed to building a portfolio of market-leading bottom-of-pyramid (BoP) brands across food, clothing, energy and housing categories.
FFAB works with both private and social sectors to accelerate transformation and make positive impacts in communities that are the drivers for economic growth in the domestic market and beyond. Current approaches to improving the lives of primary producers and makers remain limited in their ability to have an impact at scale. FFAB will mobilise sufficient technical resources and appropriate types of blended finance to grow MSME’s into long-term successful brands.
We maximise your brand potential with a tailored plan focussing on business and product development, access to markets and professional marketing and branding services. The use of new technologies for data management, product development collaborations, productive use of renewable energy and digital technologies for production and marketing will offer African producers a chance to leapfrog the environmental, economic and limitations of Global North economies.
